Portland Earthquake Kits, LLC was founded by Portland entrepreneurs Matt and Jen Brown in 2019.
As residents of the Cascadia Subduction Zone, it’s an unfortunate reality that collectively either we or our children are likely to face the largest earthquake and the biggest natural disaster in American history. Yet we still see basic preparedness as an option rather than a responsibility.
Why is this? We have no problem teaching our children to respect the strength of the ocean, to be wary of the dangers of the forest or the concrete jungle, or to develop the skills they will need to avoid the various pitfalls life holds. We fret constantly about potential risks, yet we remain silent on the surest of them all, the one that they will almost certainly face. Don’t we owe them more?
On the Internet, disaster preparedness is now a thing. There are companies that specialize in emergency kits, bug-out bags, 72 hour survival backpacks. There are numerous prepper sites with helpful information about stockpiling food, water, guns, and ammunition. But is this really our fate? Will half of us run into the woods with ponchos and tiny bags of water, while the other half locks the door and prepares for warfare in the streets, zombie apocalypse style? Even worse, will we actually have to eat that horrible food we bought that was supposed to last forever?
Perhaps… but that never happened in Christchurch. The biggest problem turned out to be dealing with poop after the sewers stopped working. A problem that could have been easily mitigated if everyone had just taken the time to stock up on trash bags. We can do better.